BCBGMAXAZRIA
Designed print and digital marketing materials for the high-end label BCBGMAXAZRIA
Service
Digital Media
Print Media
Industry
Fashion
About
In 1989, fashion designer Max Azria launched BCBG Max Azria, named after the French phrase "bon chic, bon genre," a Parisian slang meaning "good style, good attitude." His line of women's clothing chains features designer collections ranging from chic workwear to evening gowns.
DIGITAL &
PRINT MEDIA
Designed for seasonal advertising campaigns, including lookbooks, e-blasts, and front-end designs for the e-commerce website www.bcbgmaxazria.com.
BCBG clothing has been featured in major fashion publications such as Vogue, InStyle, and Vanity Fair, as well as online sites such as Style.com and iFashion Network. Campaigns regularly feature notable models, including Eva Herzigova, Jessica Stam, and Karen Elson. Photographers include Patrick Demarchelier, Paolo Roversi, David Sims, and Meredith Bruner.
